AXO Sport is proud to announce the renewed partnership with Infront Motor Sports, the organizer of the World Superbike Championship. With over ten years of profitable business relationship with the World Series, AXO will continue to be one of the main sponsors of the Championship and will go on to supply the official technical apparel and accessories to the Infront staff over the next three racing seasons.

This renewed agreement has fully satisfied Valentina Zago, AXO Sport’s Vice President and Paolo Flammini, CEO at Infront Motor Sports.

“I am very proud to have confirmed and solidified the cooperation with Infront. We have worked together for ten years and it has been extremely rewarding for AXO. Despite the difficult economic situation, our company has decided to guarantee the continuity of the investments done in the past years, aiming at strengthening AXO’s position and involvement in the racing environment.  The World Superbike Championship, with engines derived from Series bikes, is very close to the motorcycle enthusiast allowing us to talk directly to our consumers, riders that we can support with our technical apparel, footwear and accessories. We strongly believe this renewed partnership is worth the investment and will continue to bring loyal customers who recognize themselves with the racing spirit of AXO” stated Valentina Zago.

Paolo Flammini, commented that “The collaboration between AXO and the Superbike World Championship is undoubtedly one of the most important examples of how a successful rapport can be consolidated in time. After 11 years of continuous collaboration, our companies have once again opted to continue along this common path. I am extremely happy to continue to be able to include AXO in the group of major partners of the Superbike World Championship.”

The industry is now looking at the start date of the 2010 Championship, with the first race on February 28^th, 2010 in Australia. Stay tuned!